If you are not the one designing your collection, you need to find someone that’s going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it into a tangible concept, collection, and products. The best way is to give your designer a brief. First, one for the entire project if you need that, or a brief for each and every single product. Your designer will know exactly what to design, what type of materials to source for, and at what price point the product will land. The idea is to have as few questions as possible unanswered when the designer starts.
1. INTRO & VALUES
Describe your brand/business in a couple of sentences + it’s values
2. BRAND POSITIONING
Describe your market positioning
3. VIBE & FEELINGS
Describe the vibe and feelings your brand evokes
4. LOOK & FEEL
Describe the aesthetic you want to have
5. COMPETITION & UNIQUENESS
Describe your main competitors & what makes you unique
6. RANGE/ PRODUCT PRICING
Describe the price structure and target product price
7. CONCEPT/ PRODUCT DESCRIPTION
Describe the concept and the products you want to have
8. PROJECT DELIVERABLES
Describe the project. List the deliverables for the end of the project
9. BUDGET
The amount of money you have allocated for the project
10. TIMELINE
State the milestones and the final deadline for the entire project
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This Course will guide you through our proven 6-step success blueprint, on how to go from just an idea, to learning exactly what it takes to launch your own profitable sustainable apparel brand.
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