We help you start and grow a successful, purposeful, and wildly profitable apparel brand, to 6 figures and beyond.
Elevate your apparel business by joining a community of like-minded entrepreneurs. The AE Members’ Club offers exclusive access to resources, insights, and networking opportunities, helping you to grow and succeed in the competitive world of fashion.
This Course will guide you through our proven 6-step success blueprint, on how to go from just an idea, to learning exactly what it takes to launch your own profitable sustainable apparel brand. At the end of this course you will know how to turn your idea into a reality, and you will have the building blocks to run a sustainable business. Educate yourself to be the CEO of your brand. The course is packed with video lessons, reading material, resources, and downloadable templates.
In this class, we share everything you need to know to get super clear on how to write your own business plan. It will save you so much time when running your clothing brand. You are using the Apparel Entrepreneurship Business Plan Template as a foundation and to guide you through the process. We are walking through every section, covering how you should use it in your favor.
Nailing your niche is essential for your brand’s survival and growth. When you finally figure it out you will be more fulfilled as an entrepreneur. Your values and passion will be aligned with your products and brand and your authenticity will attract long-lasting customers.
Desinder is a leading Scandinavian apparel design and consulting agency providing established brands and funded startups with branding, innovative design, communication, and strategy.
Desinder is Apparel Entrepreneurship’s sister company.
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In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson – apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.
In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascal Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.
The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the eco-design legislation. You will also learn about the digital product passport, which will serve as a tool to capture and showcase product compliance. Brands must start with eco-design and forced labor legislations as key priorities. The conversation explores the impact of upcoming legislation on the fashion industry, focusing on sustainability and circularity.
The discussion covers the need for brands to comply with the legislation and the challenges they may face in implementing the required changes, as well as the importance of education and consumer behavior change in driving sustainability. The conversation highlights the opportunities for innovation and differentiation that the legislation presents. This episode provides resources for brands to find more information and support in navigating the new regulations.
Takeaways
✅ The textile industry is undergoing a shift towards sustainability and circularity, and brands need to be prepared for the upcoming legislation and regulations.
✅ Compliance with the eco-design legislation is crucial, as it sets requirements for product performance and environmental impact reduction.
✅ The digital product passport will serve as a tool to capture and showcase product compliance, and brands need to invest in IT systems and traceability strategies.
✅ Certifications and data gathering will be important for compliance, and non-compliance can result in fines, withdrawal of products from the market, and restrictions on business opportunities.
Brands should prioritize eco-design and transparent communication/content and start gathering the necessary data to ensure compliance. Brands in the fashion industry need to comply with upcoming legislation on sustainability and circularity.
✅ Education and consumer behavior change are crucial in driving sustainability.
✅ The legislation presents opportunities for innovation and differentiation.
Resources like industry associations and blogs can give guidance and support for brands navigating the new regulations.
Links
Ohana Public Affairs: https://www.ohanapublicaffairs.eu/
EOG: https://www.europeanoutdoorgroup.com/
Sustainable Apparel Coalition – Cascale: https://cascale.org/
🔥 RESOURCES WE CREATED FOR YOU!
⚡️💻 6-Step Clothing Brand Startup Course – To 6 Figures And Beyond
https://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/
⚡️💻 The Apparel Entrepreneurship Members’ Club – Tools, Resources & Community
https://memberzone.apparelentrepreneurship.com/membership/
⚡️💻 How To Write A Business Plan Workshop
https://academy.apparelentrepreneurship.com/step/business-plan-workshop/
⚡️💻 Find Your Brand Niche & Unique Value Proposition
https://academy.apparelentrepreneurship.com/step/find-your-brand-niche/
⚡️💻 Apparel Entrepreneurship Tools & Templates
https://www.apparelentrepreneurship.com/shop/
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⬇️ More stuff you should check out ⬇️
** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR **
https://youtu.be/jlnm6Pd7zLk
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DESINDER – Strategy, Branding & Design Agency
Website: https://www.desinder.com/
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