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Pantone Fashion Color Trend NYFW Autumn/Winter 2020/2021
Pantone just released its trend forecasting guide for the fall/winter 20/21 season’s colors. The release consists of 14 colors, 10 vibrant and 4 classic ones.
Pantone just released its trend forecasting guide for the fall/winter 20/21 season’s colors. The release consists of 14 colors, 10 vibrant and 4 classic ones.
Listen to The Apparel Entrepreneurship Podcast AEP038 In this episode of the Apparel Entrepreneurship Podcast, we talk about fashion trade shows and more specifically
Listen to The Apparel Entrepreneurship Podcast AEP037 In this episode of the Apparel Entrepreneurship Podcast, we talk about sourcing or more specifically How to
A list of international trade shows divided into 2 segments: Material sourcing – fabrics and trims & Exhibiting fairs – where you can exhibit and sell your brand
In this fairly short episode of the Apparel Entrepreneurship Podcast we address a question that we receive all the time; How Do You Know When You Are Ready To Launch?
Early on in your business you need to work on your brand identity. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. In this article we take a closer look at picking your brand name.
Listen to The Apparel Entrepreneurship Podcast AEP035 This is the episode many of you have been waiting for. It’s the first interview ever here
Listen to The Apparel Entrepreneurship Podcast AEP034 In this episode of the Apparel Entrepreneurship podcast, we talk about planning a productive 2020. You’ll get tangible
Listen to The Apparel Entrepreneurship Podcast AEP033 <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> In this episode of the Apparel Entrepreneurship
In this episode of the Apparel Entrepreneurship podcast, we talk about how and where to find inspiration for your designs and collection.
Listen to The Apparel Entrepreneurship Podcast AEP031 Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5
This podcast episode packed with everything you need to know about Black Friday, including the pros and cons. We are also giving you 9 marketing ideas for how you can increase your chances of selling your products. This information is also useful to know if you decide NOT to do Black Friday.
In today’s episode, we are talking about why you should have a blog, why it’s useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand.
If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.
In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some important components to consider before partnering up with someone, so you don’t do the same mistakes we have done and also seen other clothing brands do. Listen to this episode before choosing your partner so it doesn’t end up in disaster.
Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.
Listen to The Apparel Entrepreneurship Podcast AEP027 In this episode, we are discussing how you can design your business to suit your life, in opposition
Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.
There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to connect with them. Even if this is not your target customer group, you can learn a lot about this generation that is already controlling and influencing $800 billion in direct spendings! So bring out a pen and paper and prepare your brand for the future.
How to validate your clothing brand and make sure it stands out in the crowded marketplace.
Tips on how to write captions that create more engagement on your Instagram account.
How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.
Are you thinking about starting a clothing line? Are you already running a clothing brand, but you need some clarity about all the steps involved? Are you already running a business in a different field, and now you want to expand into clothing? These following18 steps will help you to start a clothing line, and in what order you need to do everything. You will have a complete understanding of what it takes and what you need to do.
10 years ago we started our first apparel brand. Even though we had experience from working in the apparel industry, it was a challenge getting a good grip of starting up a business. Then the big question: how do we do this? Now we’ve made it easier for you to start and run an apparel brand.
Today is the start of The Apparel Entrepreneurship Podcast! On each episode of The Apparel Entrepreneurship Podcast, we will discuss hands-on tactics touching on all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product range planning, marketing, sales, community growth, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with apparel industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. This podcast is a must-listen for everybody that is running an apparel brand or is working in the clothing industry.
Your product price is directly related to your market position, your target customer, and your profits. The price should fit in your product range strategy and allow the margin you desire. To create a proper collection plan and to be able to make strategic decisions for your business, you need to calculate your product price early on in your product development cycle We have created a video to show how you can easily calculate the garment price.
A common challenge for clothing brands is to find material suppliers that can provide fabrics and accessories, exact matching their needs. As most modern brands also have an environmental strategy, it can be a time-consuming process to find the right materials. To make it easier for you we have added over 280 new suppliers worldwide to the searchable database in the Member Zone.
Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them if you want your brand to succeed and grow.
Cotton plays a big part in every human’s life. We wear it, we dry ourselves with it, we sleep on it, we even walk on it, and our kids may play with it. In this article, we explain what organic cotton is, why you should use it, and how to find it.
Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact. The best growth is controlled.
Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.
A curated list of podcasts we recommend, that we think you will enjoy, divided in 3 categories: Entrepreneurship, Sustainability and Fashion.
Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.
Online marketing is as it sounds, every bit of marketing you do online – computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.
The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.
When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too: the business side.
[vc_row][vc_column][vc_empty_space][vc_column_text] ISPO Munich 2019 In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business.
[vc_row][vc_column][vc_column_text] The E-Book For Apparel Entrepreneurs Apparel Entrepreneurship is an inspirational and educational book that will guide you in the achievement of starting and running your
SwatchOn is an online fabric supplier from Korea with a selection of over 100.000 fabrics. To fully feel the selected swatches, they send you them for free. They have no minimum order quantity.
Fabrics are a very big part or your business and your brand’s story. Fabrics are what your products are made of and therefore a huge opportunity for you to differentiate your brand from the competition. By working with suppliers and mills directly you can make your own special fabrics that don’t exist anywhere else. To learn about fabrics and to find ways to cleverly and strategically use them in your collections is like a guarantee for your brand.
If you are not the one designing your collection, you need to find someone that’s going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it into a tangible concept, collection, and products.
Clothing brands need to take a fresh look at all components in the business to become a brand of the future.
We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.
Ana from Apparel Entrepreneurship was part of the OutDoor Industry Award jury panel at the 2018 OutDoor show. Watch the process behind it in this short film.
You want your business to evolve, to be successful in order for you to keep doing what you love. Of course you want to make a profit, but it doesn’t happen by itself. Look over your processes and every step along the way to envision how you want it all to enfold. Plan for profit from the beginning and don’t leave the numbers to chance. Consider these 5 steps when making your plan.
When designing, revisit your inspiration, the brand image, and your customer profile. The styles should fit in with the vision and identity of your brand. You will have to give the customer the connection between the brand image and the product. They need to correspond.
If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.
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